Newsroom
Ford From the Road - August 2026
Ford’s New Electric Truck Gets a Name That Runs Deep
Our hands-free driving technology hits the road next year on the Ford Fathom. Available for pre-order in early 2027, the midsize electric truck with standard-range battery has a starting MSRP of $28,3501 competing in the heart of the affordable EV market.
Ford From the Road – July 2026
Apple Maps to power the navigation experience for the Ford Universal Electric Vehicle Platform
Apple and Ford announced that Apple Maps will be integrated directly into Ford’s Universal Electric Vehicle through Apple’s new MapKit for Automotive SDK. This integration will deliver a beautiful and easy-to-use navigation experience that will enable Ford’s Latitude AI team to build a seamless hands-free driving experience.
Latitude AI - Peter Carr
The Latitude Difference: Engineering the Future of Autonomy from the Inside Out.
At Latitude AI, we aren't just building another automated driving system. We are reimagining the fundamental relationship between a human and their vehicle.
Ford From the Road - January 2026
Ford's Simple Vision for Smart Tech: Make It for Everyone
We're turning the advanced into the accessible and delivering the future to everyone.
CES Tech - January 2026
Driving Tomorrow: Democratizing the Future of Software Defined Vehicle Technology
Discover how software defined vehicles are evolving to reach more consumers. Ford will share how multi-use hardware and tailored solutions is enabling intelligent, personalized, and AI-ready experiences.
Ford From the Road - March 2023
Ford Establishes Latitude AI to Develop Future Automated Driving Technology
Latitude AI - a Ford subsidiary - is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles.
