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Effective Date: April 18th, 2023

This Privacy Notice (this “Notice”) explains how Latitude AI LLC and its parent company, Ford Motor Company, subsidiaries, and affiliates (collectively, “Latitude AI”, “we”, or “us”) collect, use and share Personal Information (as defined below) of individuals who are applicants, employees, beneficiaries, contractors, contingent workers, retirees, or former employees within the context of your interactions with us as an applicant, employee, beneficiary, contractor, contingent worker, retiree or former employee, including the Personal Information we collect from our careers site (the “Website”).

Personal Information means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

This Notice does not form part of any contract of employment or other contract to provide services.

It is important that you read and retain this Notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing Personal Information about you, so that you are aware of how and why we are using such information and what your rights may be.


We collect the following types of Personal Information. Note that the specific Personal Information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed.


We may collect the Personal Information identified above from the following sources:


We collect, use, and share your Personal Information for the following purposes:

If you operate a company-owned vehicle, please review the Company Vehicle Privacy section below.

We may combine categories fo Personal Information. We may ue de-identified information for any purpose in accordance with applicable law.


Our policy is that only those who have a legitimate need to access your personal information will be able to do so. Personal information may be provided to third parties if this is consistent with our grounds for processing and doing so is lawful.

We share personal information with your consent, when you direct us to share it with others, as necessary to fulfill our obligations to you as your employer or when required by law or court order. We also share personal information with:


For individuals who operate company-owned vehicles, we collect additional personal information as described below:

Category of Personal InformationExamples
Vehicle LocationLocation information, including its current location (latitude and longitude), travel direction speed, and charging locations used
Driving DataInformation about how the vehicle is operated and used (such as speed, use of accelerator, brakes, steering, seats, etc.) and the location and environment it is driven in (such as the temperature outside the vehicle and road conditions)
Vehicle DataInformation about the vehicle, its components, and its parts (such as VIN, hardware model, parts numbers, version numbers, technical specifications, etc.), information about the status and performance of the vehicle, its components, and its parts (such as odometer, tire pressure, fuel and fluid levels, batter level, lock status, etc.), and diagnostic information about how the vehicle and its systems are performing (such as trouble codes, warning indicators, and alerts)
Vehicle Service HistoryVehicle service-related information, such as visit details, service details, service or repair history, etc.
Vehicle AnalyticsInformation about usage and performance of vehicle features, services, and technology (such as which features are used)
Media AnalyticsInformation about what is listened to in the vehicle (such as radio presets, volume, channels, media sources, title, artist, and genre)

We will keep your Personal Information for as long as is needed to carry out the purposes we've described, or as otherwise required by law. The criteria used to determine the applicable retention period for your Personal Information includes the length of time we have an ongoing relationship with you as an employee or contractor and whether there is a legal obligation to which we are subject that requires us to retain your Personal Information. Generally, this means we will keep your Personal Information until the end of your employment with us, plus a reasonable period of time after that where necessary to respond to any employment enquiries, deal with legal, tax, accounting or administrative matters, or to provide you with ongoing pensions or other benefits.

We also may retain your Personal Information to notify you about future job opportunities.

Where we have no continuing purpose to process your Personal Information, we will either delete or de-identify it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.


Safeguarding personal information is important to us. While no systems, applications, or websites are 100% secure, we take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction. To help us protect personal information, we request that you use a strong password and never disclose your password to anyone or use the same password with other sites or accounts.


Our online services may use cookies and similar technologies to operate the Website. Cookies are small text files placed on your device to store data that can uniquely identify a device. We only use essential cookies to ensure the Website operates correctly. We do not use third-party cookies for analytics or marketing purposes.


We will update this Notice when necessary to reflect changes in applicable law or how we use Personal Information. When we post changes to this Notice, we will change the “Effective Date” at the top of this Notice. If we make material changes to this Notice, we will provide notice or obtain consent regarding such changes as may be required by law.


If you have any questions about this Notice, please contact us at


California residents ahve the right to receive certain disclosures regarding the collection, use and sharing of Personal Information, as well as rights to access, delete, correct, and control Personal Information under the California Privacy Rights Act, as amended (the “CPRA”).

Notice at CollectionYour California Privacy Rights

If you are a resident of California, you also have the right to submit certain requests relating to your Personal Information as described below.

We do not use or disclose Sensitive Personal Information of individuals who are applicants, employees, beneficiaries, contractors, contingent workers, retirees, or former employees for purposes to which the right to limit use and disclosure applies under the CPRA.

We do not sell or share for cross-context behavioral advertising the Personal Information of individuals who are applicants, employees, beneficiaries, contractors, contingent workers, retirees, or former employees.

How to Submit a Request

You may submit a request to exercise your rights as follows:

We will verify your identity based on the information we have on file. In the event that you are requesting access to sensitive categories of Personal Information, we will require additional information to verify your identify (including providing us a copy of a government-issued ID). We will only use the information collected during the verification process to verify your identity and will not retain the information longer than required for this purpose.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent's permission to do so and we will need to verify your identity directly. If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies as an authorized agent. We may require written proof of the agent's permission to make a request on your behalf, and we may need to verify your identity directly.

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