At Latitude AI, we aren't just building another automated driving system.
We are reimagining the fundamental relationship between a human and their vehicle.


Latitude AI - Peter Carr

The Latitude Difference: Engineering the Future of Autonomy from the Inside Out.

We're turning the advanced into the accessible and delivering the future to everyone.

Ford From the Road - January 2026

Ford's Simple Vision for Smart Tech: Make It for Everyone

Discover how software defined vehicles are evolving to reach more consumers. Ford will share how multi-use hardware and tailored solutions is enabling intelligent, personalized, and AI-ready experiences.

CES Tech - January 2026

Driving Tomorrow: Democratizing the Future of Software Defined Vehicle Technology

Latitude AI - a Ford subsidiary - is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles.

Newsroom

The Latitude Difference: Engineering the Future of Autonomy from the Inside Out.

Ford's Simple Vision for Smart Tech: Make It for Everyone

Driving Tomorrow: Democratizing the Future of Software Defined Vehicle Technology

Ford Establishes Latitude AI to Develop Future Automated Driving Technology

Media Inquiries