Building next-generation driving experiences for millions of customers
We are democratizing autonomy by making it affordable across all price points. Our in-house ADAS platform will debut on Ford’s all-new Universal Electrical Vehicle Platform in 2027. Through an optimized compute architecture and a unified L2-to-L3 platform, we are building the future of Ford’s autonomy roadmap.
About us
Latitude was founded in 2023 to transform the driving experience. As a wholly-owned subsidiary, we operate independently to develop automated driving technology at the speed and spirit of a startup with the scale and stability of Ford Motor Company.
Meet our leaders
Sammy Omari
Chief Executive Officer
Peter Carr
Chief Technology Officer
John McGurgan
Vice President, Enterprise Operations
“Our focused in-house approach unlocks incredible capability: from enhanced hands-free driving right at launch, to traffic light and intersection handling to unlock seamless point-to-point autonomy.
We are moving beyond pure autonomous driving to meet our customers exactly where they are.”
Sammy Omari, CEO, onstage at CES in 2026
Our locations
Dearborn
17000 Federal Dr STE 200
Allen Park, MI 48101
Pittsburgh
2545 Railroad St Suite 400
Pittsburgh, PA 15222
Palo Alto
3251 Hillview Ave Building B
Palo Alto, CA 94304
Greenville
25 Steel City Street
Greenville, SC 29605
We'd love to hear from you!
Contact us
We'd love to hear from you!
